Journal
Field notes, not recap slides.
Short essays from faculty and visiting operators. They assume you already own a warehouse. They do not assume your market looks like a Series B case study from 2019.
Activation metrics that actually predict expansion
First-week clicks make cheerful dashboards. Two quarters later, seat growth usually traces back to a smaller set of jobs. Here is how we separate the two inside Signal to Expansion.
Reading PQLs without vanity
If your product-qualified lead score cannot go down, it is not a score. A working note on vetoes, sales conversation, and the events that should never have been weighted.
Instrumentation notes for Thai SaaS teams
Identity splits, billing calendars, and LINE-adjacent onboarding paths that break event models copied from Silicon Valley templates.
Cohort retention beyond the curve
A retention chart is not a story. How we teach operators to write the narrative an executive can actually challenge — including the holes.